Social Campaign

Ask:
Create a digital campaign to tease the partnership between Smartfood and Flavor Flav leading up to the broadcast spot

Role:
Led social copy for Smartfood’s “Flavor You Can Feel Good About” digital campaign, mixing Flavor Flav’s big personality with the Smartfood’s light, playful tone.

How many people can say they were able to take over the voice of an iconic Hip-Hop legend?

What happens when you combine Smartfood with a music legend like Flavor Flav?

:30s TV Campaign

You get Cultural Moments packed with flavor!

Check out the post HERE.

(IG + Tik Tok Posts)

So much flavor, the streets started talking.

(Campaign Highlights + Press)

And when you combine quality flavor with a culture-shifting legend, you leave an impact that tastebuds will never forget.

Campaign Results

Social Copywriter: Lovest Watson
Client: Smartfood
Agency: David & Goliath

What happens when you combine Smartfood with a music legend like Flavor Flav?

You get Cultural Moments packed with flavor!

So much flavor, the streets started talking.

And when you combine quality flavor with a culture-shifting legend, you leave an impact that tastebuds will never forget.

Jollibee x Family Style

KIA: The Mic Is Yours