Social Campaign
Led social copy for Smartfood’s “Flavor You Can Feel Good About” digital campaign, mixing Flavor Flav’s big personality with the Smartfood’s light, playful tone.
I mean, how many people can say they were able to take over the voice of an iconic Hip-Hop legend?
What happens when you combine Smartfood with a music legend like Flavor Flav?
:30s TV Campaign
You get Cultural Moments packed with flavor!
(IG + Tik Tok Social Posts)
So much flavor, the streets started talking.
(Campaign Highlights + Press)
And when you combine quality flavor with a culture-shifting legend, you leave an impact that tastebuds will never forget.
Campaign Results
Copywriter: Lovest Watson
Client: Smartfood
Agency: David & Goliath