PR Campaign
the sauce comes with the drip.
A 360 campaign that encourages new customers to try the Popeyes iconic spicy chicken sandwich, invites them to show off their most flavorful outfit, and takes a friendly jab at the competition
work created as part of one school.
SOCIAL EXECUTIONS
Product shots in DTLA + Social Teaser Reel.
In collaboration with (model/actress) Tunisha, I produced photos and a teaser video for the “Comes with the Drip” Campaign on location in DTLA. Styling Tunisha in the iconic orange color that Popeyes is known for.
Here I used flashy stylized transitions to add to the overall feel of the campaign. Our talent in her orange outfit treats the downtown streets like one long runway, with a Popeyes Spicy Chicken Sandwich in hand.
