TV Campaign
Problem:
People see Scratchers as a way to win big.
Idea:
So we turned Scratchers into everyday playful moments.
Results:
California Lottery saw its highest ever weekly sales during the Christmas week, breaking the previous year’s record.
Role:
Junior Copywriter
This is the spot that sold the idea through to Client. They loved it!
Agency - David & Goliath
Art Director - Tricia Knope
Creative Directors - Jason Miller and Rory Odani