TV Campaign
Partnered with an art director to create the “Playful Ways to Scratch” campaign to show people that Scratchers are more than opportunity to win big, but a moment to play as well.
As a result of the CA Lottery saw its highest ever weekly sales during the Christmas week. 4M above the previous year’s record breaking week.
playful ways to scratch, spot #1:
Imagine if he pushed turbo twice instead of once.
playful ways to scratch, spot #2:
DAnce floor, Dining Room, Same thing right?
playful ways to scratch, spot #3:
You wouldn’t believe how many cats auditioned for this part.
playful ways to scratch, spot #4:
Scratching Z’s into A shirt is hard. on a Scratchers even harder.
playful ways to scratch, spot #5:
Who Knew Number two pencils would come in handy?
Agency - David & Goliath
Art Director - Tricia Knope
Creative Directors - Jason Miller, Rory Odani