Brand Partnership
jollibee x anti social social club at family style fest
No creative Brief. All Culture.
Background:
Founded by the iconic bobby Hundreds, Family Style food festival, which blends local LA food vendors and streetwear brands, was set to make its big return in October 2022.
Challenge:
Turn Jollibee from a familiar name into a brand people associate with LA culture.
Idea:
Have Jollibee pull up to Family Style Food Fest and be part of a historic cultural moment. Because wherever there's community, great food, and good vibes, Jollibee belongs.
Role:
Social Copywriter
Deeper Role: content creator - photographer
When news broke that Jollibee was teaming up with streetwear label Anti social social club at the event, fans flooded the festival, turning the collaboration into a historic moment!
fan were buzzin & the press was locked in
Social Posts from the Collab
